Local Business Marketing Mastery
This course helps local business owners transform from clueless and guessing with their marketing into empowered, confident marketing managers of their own business.
Course Curriculum
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1
Week One - Building the Foundations
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The Foundations and The Path That Lays Ahead
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Grassroots Marketing Principles & Mindsets
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Understanding Your Customer & Setting Yourself Apart
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Figuring Out What You Want & Identifying Your Ideal Customers
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Marketing Methods Overview
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2
Week Two - The Digital Trust Ecosystem
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Your Digital Trust Ecosystem
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Online Admin Fundamentals (Domain + Hosting + Email)
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The Role Your Website Plays and Nailing Your First One
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The Role of Socials in The Client Attraction Cycle & Setup
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The Google My Business Trust Power Tool
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All About Online Reviews
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Resource #1 - Google My Business Setup
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Resource #2 - Google My Business Initial Optimisation
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Resource #3 - Simple Google Reviews Tutorial
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3
Week Three - Offline Marketing and Network Effects
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The Close Connection Network Tree
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Non Competing Business Referral Partnerships
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Competing Business Referral Partnerships
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4
Week Four & Five - Online Marketing Blitz
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The Marketing Iceberg
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The Great Google: Part 1 - Fundamentals
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The Great Google: Part 2 - Google Ads (Video 1)
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The Great Google: Part 2 - Google Ads (Video 2)
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The Great Google: Part 3 - Google My Business
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The Great Google: Part 4 - Organic SEO
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The Power of Facebook Ads - Guest Presenter (Aashay from Kick Marketing)
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All About Online Directories
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Powerful B2B Cold Email Marketing
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Becoming The Skilled Marketing Manager For Your Business
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Resource #1 - Keyword Research
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Resource #2 - Loom For Video Pitches
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Resource #3 - Mailshake Cold Email Marketing
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5
Week Six - The Foundations of Closing Sales
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Internalising The Right Beliefs and Mindsets
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Building An Effective Sales Process
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Delivering A World Class Customer Experience & WOM Selling
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6
Final Module & Wrap Up
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Ten Things To Continually Remember and Execute
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